Digital Marketing Executive

About The Job

We are an edtech company building a unique mobile streaming app for preschoolers.

We are looking for a talented “Senior Performance Marketing Specialist” to join our energetic and highly motivated team.

What will you do? 🤹

  • Be responsible for renevue management, following and forecasting revenue and manage campaings under this focus.

  • Follow the sector dynamics, competitor campaigns and their pricing strategies.

  • Develop & implement marketing strategies and campaigns in existing and new markets with the focus of retention and activation of existing customers.

  • Preparing montly based mass and segment targeted campaign & communication plans and manage these campaigns.

  • Manage and optimize performance marketing campaigns on all channels such as Facebook, Google, and other ad networks by data-driven decisions

  • Continuously A/B test and try to find new approaches based on the results

  • Reporting campaign results on weekly and monthly basis

  • Implement successful optimization strategies based on reported data.

  • Collaborate with the creative team to provide KPI insights to produce new key creatives.

  • Provide insightful analysis of campaigns and their results

  • Following the customer activation trend and designing retention stategies for all channels.

  • Making analysis & reportings on customer data to understand their activation motivations, preferences, reactions to pricing strategy and campaigns.

If you have / are.. 👇

  • Bachelor’s degree in Industry or Management Engineering, Department of Business Administration, Economics, Sociology or related disciplines

  • At least 3 years marketing experience

  • Excellent English communication skills

  • Experience in revenue management and pricing strategy development, customer activation plans, retention campaign management.

  • Knowledge of Microsoft Office Programs (excel is a must)

  • Experience in agency & 3rd party management

  • Ability to following the market dynamics and developments in the sector from domestic and foreign sources.

  • Good at analytical thinking, result-oriented, team-oriented, open-minded

We think you would be a great fit for this role.

What will we offer? 🎙

  • Salary range: 15.000 - 25.000 TL 

  • Generous vacation policy

  • Remote working “plan your own day” policy

  • Chance to be a part of a passionate and driven team where everyone’s ideas are valued,

  • Ability to own a stock option after 18 months,

  • Continuously learning and development opportunities

  • Wide range of technology

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