Digital Marketing Executive

We are an edtech company building a unique mobile streaming app for preschoolers.

We are looking for a talented “Senior Performance Marketing Specialist” to join our energetic and highly motivated team.

Be responsible for renevue management, following and forecasting revenue and manage campaings under this focus.
Follow the sector dynamics, competitor campaigns and their pricing strategies.
Develop & implement marketing strategies and campaigns in existing and new markets with the focus of retention and activation of existing customers.
Preparing montly based mass and segment targeted campaign & communication plans and manage these campaigns.
Manage and optimize performance marketing campaigns on all channels such as Facebook, Google, and other ad networks by data-driven decisions
Continuously A/B test and try to find new approaches based on the results
Reporting campaign results on weekly and monthly basis
Implement successful optimization strategies based on reported data.
Collaborate with the creative team to provide KPI insights to produce new key creatives.
Provide insightful analysis of campaigns and their results
Following the customer activation trend and designing retention stategies for all channels.
Making analysis & reportings on customer data to understand their activation motivations, preferences, reactions to pricing strategy and campaigns.

Bachelor’s degree in Industry or Management Engineering, Department of Business Administration, Economics, Sociology or related disciplines
At least 3 years marketing experience
Excellent English communication skills
Experience in revenue management and pricing strategy development, customer activation plans, retention campaign management.
Knowledge of Microsoft Office Programs (excel is a must)
Experience in agency & 3rd party management
Ability to following the market dynamics and developments in the sector from domestic and foreign sources.
Good at analytical thinking, result-oriented, team-oriented, open-minded

We think you would be a great fit for this role.

Salary range: 15.000 - 25.000 TL
Generous vacation policy
Remote working “plan your own day” policy
Chance to be a part of a passionate and driven team where everyone’s ideas are valued,
Ability to own a stock option after 18 months,
Continuously learning and development opportunities
Wide range of technology

Click here to apply